Over the past several weeks, we’ve been discussing the fundamentals of marketing with my clients … have something good to say say it well say it often Click here to review the video that explains the important factors that led to the creation of these fundamentals. Lately, we’ve been discussing the second fundamental… say it well. I stressed how important it is that you know and understand how to use the “Conversion Equation,” and I provided you with before and after examples that I hoped proved to you the absolute power of this amazing formula. If you missed it… Click

  If you’re interested in developing salespeople with master-level skills, here’s the method that will absolutely, positively help you accomplish this. The following Seven Steps to Every Sale make this method revolutionary. These seven steps are essential to every sale. There is, however, a principle that’s essential for success with the seven steps. THE SEVEN STEPS TO EVERY SALE… Establish rapport. You will find that you close a much higher percentage of sales if you have good, solid rapport with your client. The ultimate definition of rapport is: They like you, they trust you, and they respect you. Respect and trust